Tuesday, July 14, 2009

Mecca for Fashionistas

During the Tour de France, you'll see and hear the initials "L.A." throughout TV, print, and radio reports. Of course, they are referring to Lance Armstrong.

This morning, on our drive into Issoudun, we went by a certain factory that anyone in the fashion world would recognize by the initials "L.V." That's right, the one and only Louis Vuitton- purveyor of handbags, luggage, and luxury items extraordinaire. Here's a little history:

In the mid 19th century, Louis Vuitton was a renowned trunks and luggage retailer. Entering into the 20th century, the company expanded in terms of locations and financial success. Beginning in the middle of the century, it entered the fashion world, integrating its signature Monogram Canvas into purses and bags. Since the 19th century, manufacture of Louis Vuitton goods have not changed: Luggage is still made by hand. "the craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have only one key for all of his or her luggage. The woven frames of each trunk are made of 30-year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours."

The brand is highly counterfeited, and just over 1% of the items bearing the trademark monogram are authentic.

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